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Software Quality in the Race of Release

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Time is money. How many times have you heard that?
We are truly a “Startup nation” constantly racing against the clock to deliver multiple features and execute sprint content, to meet our customer’s demands. This intense pace is an everyday reality. As a QA Engineer that has worked with and in different organizations, I have experienced it up-close and personal.
On one side there are owners and investors – they want to see growth. On the other side, there are customers – they want features and capabilities that work. And then there is us, Testers – we want to deliver quality.
But, how do we fit in this never-ending race?
Let’s start by defining software quality and how would you measure it? Well, how would you define a high-quality watch, car, or a clothing item?
Could it be that from using the product you can feel that its creator/maker used good materials (even if it means that the price would be higher)? If you use it for a long time, would it still be preserved from standard wear and t…